THE BRAND: Covonia. Cough medicine with clout. For those who are “made of sterner stuff”. 

THE BRIEF: There's a cinema full of people. You've got 10 seconds to grab their attention and FEEL THE POWER.

THE IDEA: Cinemas are dark, isolating, and LOUD. Make movie-goers really feel the power by making Covonia's signature mascot charge right at them. 

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