Marrying skincare & science
Web & video copy / concept
https://www.freederm.co.uk/
THE BRAND: Freederm.
Innovative skincare for teens.
THE BRIEF: Communicate that teen skin is different. Oil created in the skin causes spots to form, but not many know this. We need to communicate that Freederm contains the right stuff to combat the causes of teenage spots.
THE IDEA: Show Freederm in action. Create a campaign to hammer home the message that oil causes spots, but niacinamide combats oil. Develop three campaign videos, social media content, and a new website.
Spots haven’t changed.
But the way we talk about them has.
We wanted to talk about excess oil in a way that is not only demonstrable, but beautiful. Sounds strange, I know. But with the strict MHRA guidelines, and limited budget, we cranked out a series of campaign materials that captured attention, busted myths, and sold skincare. All with science.
Science from an approachable standpoint was important to Freederm, wherever you find them. One space in particular was their website, which received a complete overhaul in tone, UX, and style.