Celebrate the relationships.
THE BRAND:
J&J
THE BRIEF:
There was no brief, but the agency wanted to acknowledge and celebrate an 18 year relationship with the client.
THE IDEA:
Tell the story of 18 years in a way that highlights craft, distinction, and above all; time.
Team Spirit
Clear, mature, unmistakable
Since 2005, Johnson & Johnson and MCI have been crafting something spectacular. Over the last 18 years, we concocted a distinct blend of trust, determination, and vision – the result of which you hold in front of you now. And although we stand by our recipe; we know that the real secret is time.
18 years. 6570 days. And counting…
Locations may have changed, but our spirit stays the same.